So, what is Spotify doing with Wrapped that makes it so special? A year in music And judging by comments on Twitter, I’m not the only one. The marketing campaign has already graced billboards across the world, and it’s predictably hilarious – but it’s the second of these two events that I’m so excited for. There are two parts to it: a marketing campaign, which involves a number of humorous billboards looking back on yearly music trends and lampooning funny user playlists and an individual event, in which Spotify subscribers receive their personalised listening data from the past eleven months. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from throughout the year as it’s coming to a close. No, a much more important annual event awaits me on the 6 th December: Spotify Wrapped. Not because it’s the first week of December and Christmas is almost upon us.
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